Create a positive perception. Change a viewpoint. Get a message across. In the corporate field, these are simple statements but executing them is another matter. It requires a winning combination of effective strategies mixed with innovative ideas. The delicate nature of showing the best image of a company is what E's Concept is widely known for. It is through successful communications that corporations can see end results of increased sales, attendance and financial bottom line. As an independent third party expert, we have the skill set and resources to further enhance and support the goal that you want to convey. Whether it be executing and managing an exhibition, finding business alliances, bringing in government support or creating a crowd drawing event, the corporate ideal of being embraced by the community at large is key to a continued existence within the marketplace. MGL Hong Kong Limited (Formerly known as Canadian Eastern Life Assurance) Message: Increase Awareness of MGL's cause for local organ donation registrations Solution: create New Life Organ Donation Charity, 5 years running Allianced with Department of Health, Hospital Authority, TVB and local media to spread message to the public Chinese Estates Holding Limited Message: Attract attention for their shopping centres throughout Hong Kong Solution: High Profile events with Joint Partners eg. Motorola and Sony Created events varying from month long game competitions to celebrity appearances to highlight the shopping complexes and increase traffic International Travel Expo Hong Kong Limited Message: Draw attention to once a year important travel exposition in HK Solution: Pre & Post Publicity for ITE and on-site smooth management Developed a system to generate and maintain trade and public interest for 3 ITEs,from 1995-1997.