E's Concept
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New Life Organ Donation Campaign 1996 - 2001
  • To spread the message of organ donation even further
  • The two-month campaign include a commencing ceremony, roadshows, TV variety show, radio promotions, hospital visits and a closing event.
  • To motivate the public to sign the organ donation card
  • To further establish public concern on organ donation, meeting point advertising includes MTR stations, outdoor signages/billboards as well as print ad. are emphasised.

New Life Organ Donation Campaign

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Press Conference & Roadshows

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Outside Billboard & Organ Donation Card

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