launch of Annum Milk Powder in HK consisting of PR Works,
Roadshow and radio promotions with RTHK
Message was to promote the values of milk as nourishment for
breast feeding mothers
held roadshow at MetroPlaza, consisted of entertaining mix of
information, games, celebrities and the taping of RTHK's highly rated morning show with
Chea Shuk Mui.
followed up with a press conference and press tour of
NZMP's
office, unveiling "Employee Milk Preparation and Storage Room" and extend
employees' maternity leave from ten weeks to twenty weeks
