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Annum Milk Powder
  • launch of Annum Milk Powder in HK consisting of PR Works, Roadshow and radio promotions with RTHK
  • Message was to promote the values of milk as nourishment for breast feeding mothers
  • held roadshow at MetroPlaza, consisted of entertaining mix of information, games, celebrities and the taping of RTHK's highly rated morning show with Chea Shuk Mui.
  • followed up with a press conference and press tour of NZMP's office, unveiling "Employee Milk Preparation and Storage Room" and extend employees' maternity leave from ten weeks to twenty weeks