Derived from the strategy to create a customer centric campaign, we have created a series of strategic promotional channels to promote the new tag design, including tram advertising, online and KOL promotion, leaflets, etc. to create awareness and attract the different group of potential customers. At the same time, we also leveraged on the flexibility of promotional van to get reach of target audience at street level. We have adapted a bright colour on the van to make it stand out from other vehicles alongside with a spectacular new tag lightbox, which clearly illustrated its simple and chic design. We strategically checked the largest parking meters in Hong Kong and identified top 10 spots with highest traffic for private cars. During the weekend and public holidays, we visited these parking meters and arranged promoters to do the person-to-person selling with those non-Autotoll car drivers with an exclusive offer to urge them to take impulse action.

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Shopping mall is one of primary destinations for leisure time in Hong Kong. Also, under a  relaxed and cozy environment, people are more willing to receive promotional offers. Hence, we have strategically set-up a promotional booth targeting those private car drivers who are families with kids or couples. Since these two groups of target audiences were more willing to spend time to learn more about the service and offer, we have set up a promotional booth with promoters to do the direct selling. At the same time, we also aligned with the shopping mall to reward those drivers with high-spending to stimulate their spending and get a win-win situation.