With the abundance of health and beauty products inundating the marketplace, making a presence and getting the right message across is of vital importance. The key is how to convey to the audience the healthy and aesthetic value that makes your line distinct and capture your target market. A fine line has to be adhered to that melds high profile exposure with responsible image branding. Reputation is key to this sector. Thus communications has to be done in a delicate manner that best highlights organisations within this industry. Whether it be finding the proper press to positively report the latest medical breakthrough, organising product launches or celebrity endorsements, the goal is to create the best perception for the potential consumer market. Edward Keller Product: SuperTrim and New Figure New Zealand Milk Products Product: Annum Milk Powder JF Lazartique Product: JF Lazartique Erno Laszlo Product: Erno Laszlo's "Total Skin Fitness Award" CocoWind Product: Goat Embryo Element Tonic Liquid