Publicity | Event Management | Design and Production

We were appointed as the event agency for the gala event. We have developed and planned the overall gala event based on a centralized theme of “心火相傳 再創經典”. The overall event gimmicks were all developed leveraging on the centralized theme. Unilever also shared an insight that "all Chinese chefs found lack of recognitions from others", hence we developed a couple of engagement activities at the foyer area to show Knorr’s appreciation to Chinese chefs on their dedication and commitment to Chinese cuisine. These include:

•   The Knorr 60th anniversary Chinese Chef Honorary Award Ceremony: Knorr has presented a personalized award to each participating    chef

•   The Honorable Red Carpet: Chefs were invited to walk through a long corridor of red carpet to the Award Presentation zone under the      skyline of Hong Kong. Each chef was treated like the Star of the red carpet in that section

•   The Respectable Chinese Chef’s Walk of Fame: a personalized golden star engraved with the name and restaurant of each guest chef      was presented to each chef. All chefs were invited to stick their own star on the tailor-made star pavilion to re-create the Chinese            Chef’s Walk of Fame. Instant photo taking service was arranged for the guest chefs to capture this remarkable moment as well

The overall stage program was strategically designed to communicate the central theme of心火相傳 再創經典 under four main pillars of “Chef’s Passion on Taste”, “Chef’s Passion on Signature Dish”, “Chef’s Passion on Cooking” as well as “Chef’s Passion on Passing On”. Different animation videos and stage rundown were developed to echo the content of each pillar. The gala event was wrapped up by a special pledge ceremony with the joint force of global management team of Knorr and Unilever and the Chinese Chefs, which aimed to work hand in hand to preserve their passion to raise the overall standard of Chinese cuisine.