DISCOVERY BAY CHRISTMAS 2015

ELEMENTS is a pioneer shopping mall, which consists of art and culture, lifestyle and shopping elements. ELEMENTS would like to reinforce the luxurious lifestyle image and celebrate Christmas with an affluent group in Hong Kong. Meanwhile, ELEMENTS also pursuits to engage with consumers in the festive season so as to drive traffic to the mall.

Gazabo (night time) _ D'Deck
Gazabo (night time) _ D'Deck

Starry Promenade _ D'Deck_1
Starry Promenade _ D'Deck_1

Decoration _ DB North Plaza
Decoration _ DB North Plaza

Gazabo (night time) _ D'Deck
Gazabo (night time) _ D'Deck

1/10

WHAT WE DID

 Publicity | Artist Collaboration | Event Management 

In celebration of Christmas, ELEMENTS proudly collaborated with 20th Century Fox and puppet-making maestro Ian Mackinnon to launch ‘Feeling Fantastic This Christmas’ program creating classic scenes from Fantastic Mr. Fox, the cinematic adaptation of the iconic work by British children’s novelist, Roald Dahl. We have lined up a number of in-depth interviews for Ian Machinnon during his visit in Hong Kong and Christmas features to enhance the awareness of the campaign.

 

We have also identified and invited a well-known French clay artist Alexandra Bruel for the first time to recreate the feast of Christmas goodies which were derived from the movie strategically to further extend the PR coverage and create excitement.

WHAT WE ACHIEVED

47 in-depth stories were generated for Ian and Alexandra and a total of 241 pieces clippings among Christmas feature, lifestyle, family and fashion media with advertising value equivalent to more than HK$ 8 million

PUBLICITY

HKET2
HKET2
HKEJ
HKEJ
HKET
HKET
MC
MC
Jessica
Jessica
Milk
Milk
HKEJ12
HKEJ12
eZone
eZone
Elements_2016121601_U Magazine-2
Elements_2016121601_U Magazine-2